Royal Enfield Origin: Journey from England to India and Now in Bangladesh
Albert Eadie and Robert Walker Smith are the known founders of Royal Enfield. In November 1891, both these entrepreneurs bought George Townsend & Co., a well-respected needle manufacturer who had recently started manufacturing bicycles. Fast-forward to 1901, when Bob Walker Smith and Frenchman Jules Gobiet designed the first Royal Enfield motorcycle. The motorcycle was launched at the Stanley Cycle Show in London. Therefore, the origin of Royal Enfield is known to be in Worcestershire, England.
How did Royal Enfield come to India?
Royal Enfield began production in India in 1955 when the Indian government ordered 500 350cc bullets for its Army. To meet this demand, Royal Enfield collaborated with Madras Motors in India to form Enfield India. By 1952, Enfield India was manufacturing the entire motorcycle domestically.
Meanwhile, in 1970 Royal Enfield stopped its production in the UK. As they were facing financial difficulties and declining sales during the late 1960s, which eventually led to the closure of its UK factory.
Eicher Motors acquired Enfield India in 1994. Eicher Motors took control of the company and later rebranded it as Royal Enfield. Under Eicher’s ownership, Royal Enfield was revitalized, shifting from a niche player into a global brand known for its retro-style motorcycles, like the Classic and the Meteor.
Currently, Royal Enfield is an all-India brand, keeping along its original English heritage as well. The Royal Enfield Global headquarters is located in Tiruvottiyur, Chennai. Three manufacturing plants are located in Chennai, and four assembly plants are in Argentina, Brazil, Colombia, and Thailand.
Royal Enfield in Bangladesh:
Royal Enfield began its journey in Bangladesh on 21st October 2024 marking an exciting milestone for bike enthusiasts. Ifad Motors is the official distributor of Royal Enfield in Bangladesh. This highly anticipated launch has already sent a wave of excitement across the motorbiking community. They have introduced four different models; Bullet 350, Hunter 350, Classic 350, and Meteor 350 with a starting price of 3,40,00 tk. The only Royal Enfield showroom is located at Shaheed Tajuddin Road, Tejgaon Industrial Area, Plot no: 316 AB, (North East) Nabisco, Dhaka.
Royal Enfield available models in Bangladesh:
Royal Enfield Bullet 350
The Royal Enfield Bullet 350’s starting price is 410,000 Taka. It is available in Standard Black, Standard Maroon, and Black Gold. The bike has a 349.34cc air-cooled engine producing 20.2BHP @ 6100 Rpm and 27 NM @ 4000 Rpm torque. With a 13-liter fuel tank, the Bullet 350’s mileage is said to be 35kmpl.
Royal Enfield Classic 350
Starting at 4,40,000 Taka, the Royal Enfield Classic 350 comes in eight different color variants: Dark Stealth Black, Dark Gunmetal Grey, Chrome Red, Chrome Bronze, Halcyon Black, Halcyon Green, Signals Marsh Grey, and Signals Desert Sand. The bike has a 349.34cc air-cooled engine producing 20.2BHP @ 6100 Rpm and 27 NM @ 4000 Rpm torque, with a 13-liter fuel tank. The Royal Enfield Classic 350’s mileage is 35kmpl.
Royal Enfield Hunter 350
The Royal Enfield Hunter 350’s starting price is 340,000 Taka. It is available in four different colors: Dapper white, Dapper grey, Rebel black, Rebel blue, and Rebel Red. The bike has a 349.34cc air-cooled engine producing 20.2BHP @ 6100 Rpm and 27 NM @ 4000 Rpm torque. With a 13-liter fuel tank, it gives a mileage of 35kmpl.
Royal Enfield Meteor 350
The Royal Enfield Meteor 350’s starting price is 450,000 Taka. It is available in five different colors: Fireball Blue, Fireball Black, Fireball Red, Fireball Matt Green, Stellar Red, Stellar Black, Steller Blue, Supernova Red, and Supernova Blue. The bike features a 349.34cc air-cooled engine producing 20.2BHP @ 6100 Rpm and 27 NM @ 4000 Rpm torque. Equipped with a 15-liter fuel tank, the Meteor 350 offers a mileage of 35kmpl, making it a perfect blend of style, performance, and comfort for long-distance cruising.
